Kate Hudson’s Successful Fabletics

Who doesn’t want to own a huge fashion company? Pop culture made fashion the new high point for many of the younger generations. The harsh reality is fashion is the hardest industry to succeed in; depending on each idea of success. For most, success means fame and money. If that’s the case, fashion may not be the industry for them.

Like many industries today, online shopping changed the economic goals of companies. When it comes to the fashion e-commerce market, Amazon controls 20 percent of the entire market.

In just three years, Kate Hudson grew a $250 million business. Fabletics focuses on created fashionable activewear for the modern health-conscious workforce. Activewear, also called athleisure wear, is most popular amongst millennials, who are health conscious and love being able to leave the gym and go out and be social in what they’re currently wearing.

Part of making customers happy these days is all about the razzle-dazzle. It’s not enough for a company to have good prices and quality goods or services. That may have worked in the past, but that’s no longer a guarantee for success. Modern brands need to offer modern features.

Today’s consumers want more from their favorite brands, or they’ll find new favorite brands. That’s why it seems like much of today’s culture is a fad; today’s consumer moves on very quickly. To keep up with today’s trends, companies need to wow their consumers with better customer experiences and brand recognition.

Even with today’s hectic economy, Fabletics found a way to introduce physical stores into their brand. Opening a physical store may seem like an old tactic, but it’s paying off for Fabletics. Fabletics figured a way to reverse people’s offline browsing habits. As a result, 25 percent of people walk into a Fabletics store end up becoming members right then.

According to a non-sponsored reviewer, Fabletics is totally worth the money spent. She bought a pair of leggings and was amazed by the compression quality. The material was thick, held its shape, and hasn’t faded to this day. She was also amazed at the huge variety of styles; everything from basic tanks with solid colors to sheer fabrics and bold patterns.

If anyone is interested in checking out Fabletics, they can start with Fabletic’s lifestyle quiz.

Fabletics Redefines Brand Value through Consumer Engagement and Technology

Price and quality are slowly being replaced by brand recognition and engagement, custom and exclusive design and customer care. Convenient online shopping, ambitious brand strategies, and membership perks seem to be doing the trick. Kate Hudson’s Fabletics, a trending online retailer providing women sportswear products, is leveraging these tricks and enjoying rapid growth reaching over $250 million in under three years.

 

In addition, it is slicing the fashion e-commerce pie previously enjoyed by Amazon and giving similar competitors a run for their money. Besides an extensive online presence, Fabletics currently has 16 physical stores in Florida, California, and Hawaii and more are planned for the expansion.

 

The reverse showroom technique employed by Fabletics involves providing an online platform to view the available product options and then heading into a physical store to complete the purchase.  The membership approach allows Fabletics to understand each consumer’s basic preferences, vital statistics and lifestyle interests. This enables them to engage with potential clients better and provide customized services such as individualized fashion purchase suggestions.

 

By the time you walk into a store, you are already recognized as a member of the brand. Local markets are easier to discover through targeted membership drives and customer relationships that remain solid. Matching offline presence with the online experience is key to retaining a strong consumer base. People’s fashion trends are fluid and dynamic. Membership means that consumers are always updating their fashion preferences and the stores are able to keep up with the same stocking on products that are expected by their membership. Imagine a store that keeps evolving their brands, presentation, and marketing to suit your personal preferences!

 

Data analytics and the ability to fuse global fashion trends with personal preferences guarantee long-term customer satisfaction and brand loyalty. Strategies that leverage the power of social media and online platforms encourage consumer engagement. As Fabletics’ fortunes keep rising, the focus on strategic lifestyle and consumer engagement through online platforms will maintain the momentum and accelerate the return on investment. Bets striving to maintain the connections with the consumer whether online or offline are paying off.