Fabletics is a brand that provides stylish and fashionable workout clothing for women of all sizes, shapes and ages. It was founded in 2013 by Kate Hudson, Adam Goldenberg and Don Ressler. It is a brand functions as part of TechStyle Fashion Group.
The brand relies on positive customer reviews to reach the market for their products. Many people seek information available in magazines, websites and online media among other sources before making purchases. For instance, before buying a pair of work out gear, a client searches for all the available options in the market and analyses the customer reviews as a source of reference. These sources provide a customer review that plays a marketing role for Fabletics as well as persuading its prospective buyers. The more positive reviews, the more likely it is for a growing market.
In most cases, online reviews are the significant players of such marketing considering the advanced technology and its large users. Potential buyers trust online reviews more than advertisements and take them as one would make a recommendation from someone they know. Every company that has recognised the power of crowd reviews in influencing sales seizes the opportunity to build their reputation. Mostly, it is to ensure the company has frequent and massive reviews as a way of marketing and creating awareness about both the company and its various products.
A massive review means that a majority of the customers will purchase a particular brand. The more the purchases, the higher the returns company will make. In modern days, consumers not only search for specific products but enterprises too. Fabletics ensures that its brands are increasing in reviews year after year. Positive reviews raise the possibility of a name to appear first when a customer uses search engines like Google to look for information. Products with ratings as well have the ability to catch client’s attention.
Fabletics has made continuous success by responding to client reviews, implementing policies as their customers would require and incorporating the feedback into their products. This open communication between a brand ambassador and its clients increase the reviews and enlarge the market. The brands have to be honest with its customers on such a platform, taking the opportunity to inquire the specific needs and tastes of the people. The customers’ opinion has to be the big voice that guides the brand.
Kate Hudson worked closely with the team from the beginning being involved in every way. Her contribution has played a role in ensuring the success of Fabletics. She made efforts to provide open communication with the firm to improve customer service and better their business. Thus, the brand has a steady growth, at 43% in 2015-2016.
Fabletic’s 2017 projection is $250 million in sales. Kate began by working with its parent company, TechStyle which had resources to share. They collect data for each product and work with it to design what the market needs. Technology has played a significant role in attaining the growth that it has achieved so far.