Who doesn’t want to own a huge fashion company? Pop culture made fashion the new high point for many of the younger generations. The harsh reality is fashion is the hardest industry to succeed in; depending on each idea of success. For most, success means fame and money. If that’s the case, fashion may not be the industry for them.
Like many industries today, online shopping changed the economic goals of companies. When it comes to the fashion e-commerce market, Amazon controls 20 percent of the entire market.
In just three years, Kate Hudson grew a $250 million business. Fabletics focuses on created fashionable activewear for the modern health-conscious workforce. Activewear, also called athleisure wear, is most popular amongst millennials, who are health conscious and love being able to leave the gym and go out and be social in what they’re currently wearing.
Part of making customers happy these days is all about the razzle-dazzle. It’s not enough for a company to have good prices and quality goods or services. That may have worked in the past, but that’s no longer a guarantee for success. Modern brands need to offer modern features.
Today’s consumers want more from their favorite brands, or they’ll find new favorite brands. That’s why it seems like much of today’s culture is a fad; today’s consumer moves on very quickly. To keep up with today’s trends, companies need to wow their consumers with better customer experiences and brand recognition.
Even with today’s hectic economy, Fabletics found a way to introduce physical stores into their brand. Opening a physical store may seem like an old tactic, but it’s paying off for Fabletics. Fabletics figured a way to reverse people’s offline browsing habits. As a result, 25 percent of people walk into a Fabletics store end up becoming members right then.
According to a non-sponsored reviewer, Fabletics is totally worth the money spent. She bought a pair of leggings and was amazed by the compression quality. The material was thick, held its shape, and hasn’t faded to this day. She was also amazed at the huge variety of styles; everything from basic tanks with solid colors to sheer fabrics and bold patterns.
If anyone is interested in checking out Fabletics, they can start with Fabletic’s lifestyle quiz.