Fabletics will open its 7th store thus far this spring. They will sell inexpensive and fashionable hoodies and leggings in a space secured at the Minnesota Mall of America. This will be another outlet for the subsidiary of the billion-dollar internet phenomenon JustFab. It is an outpost that functions as a laboratory as executives develop a strategy for the rapidly growing athletic leisure line.
Future Plans for Fabletics
Fabletics plans on opening up to 100 stores in the next three to five years. Just about all of the Fabletics $150 million in 2015 revenues came from the internet stores operation. It was bolstered by the appeal of the company’s co-founder, actress Kate Hudson. They are trying to mirror the store to match the online experience. This will mean that store employees help to recruit ‘VIP members’. This is a way to emulate the subscribers to the online store’s monthly direct debit program. This program is a good way to save if you use it correctly.
Discounts and VIP Membership Options At JustFab and Fabletics
Every brand that falls under the JustFab umbrella are able to offer discounts on shoes and clothes if a shopper decides to sign up for the recurring subscription that costs about $40 to $50 a month. A pair of leggings in the store that are prices at about $80 only costs about $50 with the VIP membership.
Conditions of Fabletics and JustFab’s Membership
If a VIP member does not want to purchase a sports bra at a discounted price one month and does not notify JustFab within the first five days then they are charged anyways. Members can get credit towards purchases in the future if they forget to skip a month.
Roughly 40% of the six stores sales in Fabletics have come from people that were already online subscribers who wanted to try on the gear. The stores are fairing best when they are close to their competitors that sell pricier gear without a subscription discount offered. This is a good place to be when you are selling a more inexpensive and fashionable workout gear.